SurveyMonkey introduces ‘Build with AI’, an innovative feature using AI to expedite and simplify survey creation, marking a transformative phase in data analysis and collection.
Key Points
- SurveyMonkey announces ‘Build with AI’, leveraging AI to automate survey generation based on users’ goals and audience, significantly reducing the time for custom survey creation.
- CEO Eric Johnson emphasizes the platform’s adaptability and efficiency, noting that users can launch surveys swiftly, gaining insights rapidly due to the tool’s intuitive design.
- The feature, powered by OpenAI’s GPT-3 model, expands SurveyMonkey’s AI repertoire, following other functions that offer result analysis and suggestions, enhancing the 20-year-old platform’s capabilities.
- Johnson discusses AI’s democratizing effect on data analysis, predicting that tools requiring extensive expertise today could become widely accessible in a few years through advancements like those introduced by SurveyMonkey.
- The integration of AI not only fortifies SurveyMonkey’s platform but also signals a broader shift in enterprise data, where AI’s influence grows, democratizing advanced analysis and impacting business strategies.
Key Insight
SurveyMonkey’s ‘Build with AI’ launch exemplifies the transformative power of AI in streamlining processes like survey creation, reflecting a broader trend of AI’s integration in business for enhanced efficiency and insight.
Why This Matters
SurveyMonkey’s initiative underscores the potential of AI to revolutionize traditional business tools, making sophisticated data analysis and market research more accessible. This evolution highlights the increasing importance of AI in shaping business strategies, potentially leading to more informed decision-making and competitive advantages.
Notable Quote
“Today, advanced-level analysis requires a team of PhDs,” said Eric Johnson, CEO of SurveyMonkey. “That could be very different in two to five years. We can offer some of these tools and services in ways that we couldn’t have thought of five years ago.”
