Generative AI is revolutionizing market research, with the potential to improve data collection, management, analysis, visualization, and insight synthesis Read The Full Article
Key Points
1. Generative AI can enhance data collection by enabling rapid survey development and fine-tuning to specific organizational needs.
2. It can automate data cleaning, monitoring data quality, and enable more efficient analysis of unstructured text and video/audio data.
3. Generative AI aids in insight summarization, facilitating rapid reporting and better data-based storytelling
Key Insight
The use of generative AI in market research is poised to transform how insights are gathered and decisions are made, enabling organizations to navigate consumer behavior complexities, innovate rapidly, and respond effectively to competition and market trends
Why This Matters
Generative AI brings significant improvements to market research, making data collection, management, analysis, and reporting more agile and efficient. By leveraging AI in market research, organizations can gain meaningful insights and make informed decisions to drive growth, innovation, and competitiveness
Notable Quote
“Generative AI truly drives real insight democratization through self-service and persona-based insight delivery.” – Ajith Sankaran, Forbes Councils Member
