GNAI Visual Synopsis: An illustration of a digital influencer with a humanoid appearance, representing the AI model Aitana, standing amidst social media icons and logos, symbolizing the transformative impact of AI in influencer marketing.
One-Sentence Summary
The first Spanish AI model, Aitana, created by influencer agency The Clueless, has revolutionized influencer marketing, allowing businesses to profit despite personal dislike for human influencers. Read The Full Article
Key Points
- 1. Aitana, a 25-year-old AI model from Barcelona, has been developed by influencer agency The Clueless, presenting a new avenue for businesses to engage in influencer marketing.
- 2. The creation of Aitana stemmed from the agency’s frustration with human influencers, prompting them to turn to artificial intelligence as a more profitable alternative.
- 3. This innovative approach to influencer marketing has proven successful, serving as a lucrative solution for businesses facing challenges in working with human influencers.
Key Insight
The development of Aitana represents a groundbreaking shift in influencer marketing, offering companies a way to navigate profit generation in the industry despite interpersonal challenges with human influencers.
Why This Matters
Aitana’s emergence reflects the growing influence of artificial intelligence in various industries, presenting a creative solution to a common problem in influencer marketing. This also underscores the increasing importance of AI in shaping marketing strategies and challenging traditional approaches to influencer engagement.
Notable Quote
“What do you do when you can’t stand the people you rely on to make a profit? For one company, artificial intelligence has proven to be the lucrative answer.”
