EBU Members Embrace AI Technologies to Benefit Audiences in Critical Times

GNAI Visual Synopsis: An illustration of interconnected technology and media services being supported by a resilient and sustainable infrastructure, symbolizing the vital role of AI in delivering reliable news and information to audiences.

One-Sentence Summary
The December 2023 issue of tech-i magazine explores how EBU Members are harnessing AI technologies for the benefit of audiences, highlighting projects and initiatives across different media organizations. Read The Full Article

Key Points

  • 1. EBU Members’ Utilization of AI: The issue features projects from ORF (Austria), EO/NPO (Netherlands), and Czech Radio leveraging AI technologies to enhance audience experiences, as well as insights from a new EBU report on PSM and AI.
  • 2. Editorial Vision for Infrastructure: EBU Director Antonio Arcidicono emphasizes the critical importance of media distribution infrastructure, likening it to essential utilities and advocating for a Multilayer, Anywhere, Resilient, and Sustainable (MARS) approach.
  • 3. AI Initiatives and Projects: The issue covers the vera.ai project’s use of AI to combat disinformation, along with highlights from the EBU Hackjam on generative AI.

Key Insight
Media organizations are increasingly integrating AI technologies into their operations to improve resilience, business continuity, and audience engagement, while addressing challenges such as disinformation.

Why This Matters
The growing integration of AI in media not only enhances audience experiences but also underscores the critical role of resilient and sustainable infrastructure in delivering news and information, particularly during crises and societal challenges.

Notable Quote
“The services provided by EBU Members – and especially their news and information services – must be considered as critical for society in times of crisis. And this means prioritizing resilience and business continuity and developing appropriate strategies.” – Antonio Arcidicono, EBU Director of Technology & Innovation.

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