GNAI Visual Synopsis: A collage depicting a digital newspaper layout transitioning from monochrome to vibrant colors, symbolizing the transition to a dynamic, personalized user experience through AI technology.
One-Sentence Summary
Bridged Media, a London-based company, is providing mid-tier publishers with AI solutions to personalize audience engagement and drive up conversion rates, as discussed by CEO Maanas Mediratta. Read The Full Article
Key Points
- 1. Bridged Media offers AI solutions to mid-tier publishers who typically lack resources to leverage advanced AI personalization strategies that enhance user experience and drive engagement.
- 2. Co-founders Maanas Mediratta and Rishabh Lohia aim to provide publishers with control over their data, offering plug-and-play modules to quickly generate value through personalized content, such as polls, quizzes, and chatbots.
- 3. A case study with an unnamed U.S. publisher demonstrated that Bridged Media’s AI personalization tools could increase recirculation rates by 15 times, exemplifying the impact AI can have on user engagement and subsequent monetization opportunities.
- 4. Beyond just audience engagement, Maanas Mediratta underscores the importance of data in creating value for advertisers and fueling other revenue drivers, like subscriptions and memberships.
- 5. Bridged Media plans to expand language support and become format-agnostic, while ensuring data governance, as it sets its roadmap for 2024.
Key Insight
Bridged Media’s approach not only equalizes the competitive playing field for smaller publishers but also emphasizes the value of data and AI-driven personalization in transforming audience engagement and monetization in the digital publishing landscape.
Why This Matters
As the publishing industry struggles with the decline of traditional advertising models, the ability for mid-tier publishers to harness AI for personalized content creates new opportunities to attract dedicated audiences and increase revenue. Bridged Media’s innovation shows that sophisticated technology is no longer just the domain of large corporations and can be a crucial tool for sustainability in the era of digital media.
Notable Quote
“Whatever your business model, whether it’s advertising driven, subscription driven, etc., there are engagement drivers that can be unlocked by AI to your competitive advantage – that’s where we come in.” – Maanas Mediratta, CEO and Co-Founder, Bridged Media.
