GNAI Visual Synopsis: Imagine a scene at a cozy, dimly lit gaming station, where a PC gamer, headphones on, is intensely focused on the screen while quietly snacking, with a sense of tranquility in the room.
One-Sentence Summary
Doritos, through a new app called “Doritos Silent,” is offering a solution to mute the crunch of chips during virtual meetings and gaming sessions, as reported by The Washington Post. Read The Full Article
Key Points
- 1. To tackle the problem of noisy snack crunching during remote work and gaming, Doritos has developed a noise-cancellation app named “Doritos Silent,” which mutes the sound of munching chips.
- 2. The application, developed with Smooth Technology, uses artificial intelligence trained by the sounds of approximately 500 people eating Doritos to recognize and silence similar crunching noises, making it applicable to various noisy snacks.
- 3. Aimed primarily at gamers who find the sound of crunching problematic, the app also works with voice chat and Zoom calls, functioning with any device that uses a microphone and is available on Windows PCs, with plans to expand to other devices.
- 4. After a failed attempt in 2018 to introduce a less noisy “chip for women,” Doritos opted to address snack noise through technology rather than altering the chip’s texture.
Key Insight
The Doritos Silent app reflects an innovative approach to addressing consumer pain points, using technology to enhance user experience without altering the fundamental characteristics of the product.
Why This Matters
The development of Doritos Silent is significant as it exemplifies how companies can leverage AI and tech solutions to solve unconventional problems, enhancing remote work and gaming environments. This form of innovation showcases the blend of consumer insights and technology, providing improved experiences without compromising on product quality or market expectations.
Notable Quote
“Instead of having to launch new Doritos, we could actually solve that pain point with a technology,” said Fernando Kahane, Doritos’ head of global marketing, emphasizing the brand’s shift towards innovative technological solutions.
