GNAI Visual Synopsis: An illustration of a traveler engaging with TUI’s AI chatbot on a mobile app, discussing desired travel experiences like diving, while the AI suggests personalized trip itineraries based on the conversation.
One-Sentence Summary
TUI is leveraging artificial intelligence to shift travel search from static forms to conversational methods, focusing on customers’ desired experiences to tailor unique trip itineraries. Read The Full Article
Key Points
- 1. TUI is investing millions into generative AI applications to transition from static search forms to conversational methods, focusing on customers’ desired experiences like diving or nightlife.
- 2. The company has been testing an AI planning tool for selected app users in the UK, engaging with about 80,000 people, with a conversion rate for travel products remaining steady.
- 3. TUI is working with several generative artificial intelligence service providers like Open AI and Amazon Web Services to modernize travel search, booking, and customer engagement.
Key Insight
TUI’s use of AI to personalize the travel booking experience based on desired experiences represents a shift from traditional search methods, aiming to boost customer loyalty and trim marketing costs.
Why This Matters
This article sheds light on TUI’s innovative approach to travel search using AI, reflecting a broader trend of leveraging technology to enhance customer experiences. The shift towards conversational search methods aims to streamline the booking process and could potentially reshape the travel industry’s approach to customer engagement.
Notable Quote
“Experiences are the main driver for decisions. It is the new lifestyle and global trend.” – CEO Sebastian Ebel.
