GNAI Visual Synopsis: An AI-generated model, Aitana Lopez, appears on social media as a seemingly real individual, yet underlying pixels hint at her virtual existence, highlighting the intersection of technology and influencer culture.
One-Sentence Summary
Influencer Danae Mercer expresses distress over a Barcelona-based AI model, Aitana Lopez, who earns up to €10,000 a month, sparking worries about the impact of AI models on beauty standards and ethical concerns in the influencer industry. (Source: dailystar.co.uk). Read The Full Article
Key Points
- 1. Danae Mercer voices concerns over the rise of AI influencers after discovering the lucrative earnings of AI model Aitana Lopez, created by AI ‘modelling agency’ The Clueless.
- 2. Aitana, a computer-generated Spanish model, earns approximately €10,000 a month and is managed by a man who previously ran an influencer agency and now profits from her content, including an adults-only site and brand deals.
- 3. Mercer fears that the trend of AI models, promoting unattainable beauty standards, could adversely impact children and real women, as well as perpetuate a culture of fakeness and inauthenticity online.
- 4. The founder of The Clueless AI agency, Rubén Cruz, defends the concept, stating that it allows them to be less dependent on conventional influencers and models who may pose challenges.
Key Insight
The emergence of AI influencers in the digital space raises ethical questions concerning the commodification of fake personas, serving as a commentary on societal beauty standards and the exploitation of women’s bodies. This trend also underscores a shift in the influencer industry, potentially disrupting traditional influencer marketing dynamics.
Why This Matters
The commercial success of AI models and the controversy surrounding them reflect a broader conversation about the influence of technology on cultural perceptions of beauty, the role of authenticity in online content, and the ethical implications of profiting from digitally-generated personas. Understanding the impact of AI influencers provides crucial insights into the evolving landscape of digital marketing and societal attitudes towards beauty and authenticity.
Notable Quote
Danae Mercer stated, “This horrifies me in so many ways… One, a man is making money off our bodies. But also, also also, THIS is the beauty standard our children will have to compete with.”
